The Effect of Promotional Techniques on the Sales' Volume in Manufacturing Companies Case Study: Rwenzori Beverage Company Limited

Abstract

The study sought to examine the effect of promotional techniques on the sales volume in manufacturing companies. The study targeted employees of Rwenzori Beverage Company specifically at (Paul Oboth& Company outlet in Kampala). The study is expected to influence the businesses to design and use better promotion techniques.

In the methodology the research used both qualitative and quantitative research designs in order to equitably get the desired information from the respondents. The primary data was collected using both the questionnaires and interviews. The questionnaire was administered to the employees of Rwenzori Beverage Company Limited’s distributors Paul Oboth& Company Ltd. The additional information was obtained through interviews on how the company can improve on the sales volume.

From the case survey, the study revealed on average 2.087 respondents consented that Rwenzori Beverage Company has in place a strong and effective sales promotion team with effect on the market performance of the business. However in order to be efficient and increase on the sales volume, the company has to keep on improving on all the general promotional areas in order to encourage a better market performance desired by Rwenzori Beverage Company Limited’s management and shareholders through hiring multinational promotion companies to help in designing promotion activities for the different products and services offered by the Rwenzori Beverage Company Limited.

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