The Effect of Information Communication Technology on the Competitive Advantage of Supermarkets Case Study: Kenjoy Supermarket

Abstract

ICT has transformed business lives and the way they operate. This paper deals with the influence of Internet and information technology on competitive advantage of supermarket business. It observes main novelties changes in areas of inventory management, sales management and information security and discusses possible adaptations of organization and business. To discover the mentioned changes and consequences, firstly we try to broadly assert present condition in the field both globally and in Kenjoy Supermarket at a local level and outline promising future trends. Finally, combining that with elements of business competitiveness, the study attempts to provide recommendations that Kenjoy Supermarket can implement o how ICT structures can be installed and operated in the business setting.

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